- Head of Marketing & Communications | Xemplo · 2024-Present
- Head of Marketing & Communications | EPG Group · 2024-Present
- Marketing & Communications Manager | Xemplo · 2022-2024
- Marketing & Communications Manager | EPG Group · 2022-2024
- Marketing Coordinator | Xemplo · 2020-2022
- Marketing Coordinator | EPG Group · 2020-2022
- Marketing Coordinator | Sirromet Wines · 2019-2020
- Social Media, Content Marketing, & Research Assistant | Caelverum · 2016-2019
Masters of Public Relations & Advertising | University of New South Wales
Bachelor of Creative Arts (3D Animation) | JMC Academy
Bianca Sanvido is a B2B marketing and go-to-market leader with experience across technology, workforce solutions, and professional services.
As Head of Marketing at Xemplo, Bianca leads the company’s marketing strategy across brand, demand generation, product marketing, digital, partnerships, and go-to-market. Working in close collaboration with sales, product, and customer teams, she helps translate complex products and workforce challenges into clear propositions that connect with the businesses Xemplo serves.
Her work spans the full customer journey – from market positioning and product launches through to lead generation, industry campaigns, partnerships, as well as customer growth. Core expertise includes marketing solutions for organisations managing complex and distributed workforces, e.g. recruitment and staffing, security, healthcare and community services.
Bianca’s approach centres on making marketing commercially useful. She focuses on understanding what customers are actually trying to solve, simplifying complex messages, and building marketing programs that support both immediate revenue opportunities and longer-term brand growth.
She also has a strong interest in how workforce technology is evolving – particularly the role of automation, consolidated systems, and better workforce data in reducing administration, improving compliance, and improving effectiveness.
